Forrester (Nasdaq: FORR) today announced that popular rock and soul band Nathaniel Rateliff & The Night Sweats will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, and digitally, June 5-7, 2023. For more than a decade, B2B Summit has served as the premier destination for B2B leaders to access Forrester’s forward-thinking research and insights to better align their marketing, sales, and product functions and accelerate business growth.
B2B Summit North America features more than 100 sessions from analysts and thought leaders exploring key priorities top of mind for B2B marketing, sales, and product leaders. ​This year’s event explores key themes, including the importance of cross-functional alignment toward shared goals and objectives to drive growth, how to adapt quickly to changing market conditions, and why trust is a core determinant of B2B buyer behaviors. // Continue to the full article
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