Atlanta-born and Los Angeles-based singer, songwriter, and multi-instrumentalist Mae Mae has kicked off 2022 with the release of “Crumblin,” the third single from her January 14 debut EP, Gummy Heart Eyesch.
Punctuated by propulsive drums and cascading explosions of electronics, the lovelorn synthpop song creates a more expansive, full-bodied sound than previous singles from Gummy Heart Eyes produced by Adam Castilla of The Colourist. While the fizzy and stylish first single “Apple Boy” reflects how Mae Mae’s wide-eyed wonder and optimism collide with the world around her, enveloped by hand claps and a head-nodding bass line, the shimmering and infectious “Squishy”.
Exploring the unpredictable nature of a relationship through metaphorical lyrics, “Crumblin” is propelled by ironclad hooks and studio precision while retaining the use imagery and symbolism of her previous tracks, highlighting the welcoming and distinctive storytelling that fuels her magnetism and pop appeal. // Continue to the full article