Beginning January 10 through February 20, 2022, UScellular is highlighting multi-platinum, global entertainers Chris Young and Kane Brown along with their multi-week No. 1 song “Famous Friends,” Billboard’s top Country Airplay Song of 2021. The 6-week “Locally Grown. Locally Live.” campaign features a variety of touch points with the two artists including social posts, a sweepstakes for winners to attend a live concert and a local extension where Chris and Kane will amplify seven emerging musicians and musical groups from across the country.
UScellular’s campaign continues its longtime support of music as a cultural thread that defines and brings people and communities together. Chris and Kane’s collaboration, “Famous Friends” will be incorporated into the campaign. The song is an anthemic tribute to names, faces and legendary stories that make up hometowns. // Continue to the full article